RevOps + Sales Collaboration in Fullcast

This resource provides a recap of an Office Hours session discussing key ways to facilitate collaboration between revops and sales using Fullcast.

OVERVIEW

  • Recording See timestamps to jump to sections

  • Summary Includes links to how-to documentation

Recording

  • 0:42 Introduction

  • 5:49 Bringing Sales Leaders into the Fullcast App 

  • 16:56 Viewing Coverage Assignments at a Glance

  • 21:21 Leveraging Reporting

  • 37:27 Using Account-Level Notes to Communicate

  • 41:32 Managing Manual Moves and Named Types

  • 50:10 Final Thoughts

Summary

This session focused on enhancing collaboration between RevOps and sales teams using Fullcast during the annual planning cycle. Below is a breakdown of the key topics discussed.

1. Bringing Sales Leaders into the Fullcast App

Goal:

  • Promote transparency and provide a source of truth for planning.

Considerations:

  • Timing: Ensure sales leaders are engaged once territories are established.

  • Guardrails: Define what sales leaders can and cannot do in the platform.

  • Enablement: Provide training videos before their first login.    

Features:

  • Permissions: Control access based on roles.

  • Visibility: Restrict views to relevant territories.  

  • Saved Views: Create preset views for sales leaders to quickly access key information.  

  • Details Panel: This feature has a similar look and feel to an account layout in Salesforce  

  • SSO Integration: Simplify login through providers like Okta or Auth0.  

2. Viewing Coverage Assignments at a Glance

Goal:

  • Shift from a rep-centric to a territory-centric view.

Considerations:

  • Transition sales leaders to focus on territory ownership rather than individual account ownership.

Features:

3. Leveraging Reporting

Goal:

  • Use Fullcast’s metrics to maintain balanced territories and support dynamic decision-making.

Considerations:

  • Direct links: Reports are accessible only with Fullcast access.

  • Export capability: Reports can be downloaded as Excel files or images.

Features:

  • GTM Chart: View territory metrics and trends.

  • Basic Chart: Report on territories and other objects

  • Coverage Report: Track territory assignments and open headcount.

  • Portfolio Report: Generate reports similar to Salesforce account reports.

  • Disruption Report: Compare current vs. proposed on multiple territory metrics.  

    4. Using Account-Level Notes to Communicate

Goal:

  • Keep notes as part of the source of truth within the Fullcast app.

Considerations:

  • Establish a process to document key changes, especially for exceptions or strategic moves.

Features:

  • Creating Notes: Add notes to accounts for visibility within Fullcast.  

  • Viewing Notes: Access notes directly from the grid view for quick context.

5. Managing Manual Moves and Named Types

Goal:

  • Provide flexibility for sales leaders to manage territories while maintaining alignment.

Considerations:

  • Ensure consistent use of each named type and outline an approval process.

Features: