---
title: "Opportunity Conversion: Conversion Rate From Stage"
slug: "opportunity-conversion-conversion-rate-from-stage"
updated: 2026-02-10T03:52:24Z
published: 2026-02-11T04:48:09Z
canonical: "support.fullcast.com/opportunity-conversion-conversion-rate-from-stage"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.fullcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Opportunity Conversion: Conversion Rate From Stage

[All Atrium Metrics Catalog by Role, Goals, and Use Case](/performance/docs/metrics-in-atrium-and-how-to-use-them)

[![zendesk_support_cta_v4__1_.gif](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/360024324972_1769318083809.gif?sv=2026-02-06&spr=https&st=2026-11-14T03%3A36%3A10Z&se=2026-11-14T04%3A36%3A10Z&sr=c&sp=r&sig=Y0dtO3lHe6k%2BoffjUyDsQZM6A5meBEdbq%2BkqnzFi8Ts%3D)](https://bit.ly/3LNpJqD)

![Image_2021-12-15_at_3.27.01_PM.jpg](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/4416762380813_1769317816438.png?sv=2026-02-06&spr=https&st=2026-11-14T03%3A36%3A10Z&se=2026-11-14T04%3A36%3A10Z&sr=c&sp=r&sig=Y0dtO3lHe6k%2BoffjUyDsQZM6A5meBEdbq%2BkqnzFi8Ts%3D)

**Card in Fullcast Performance:** [Opportunity Conversion Rate Card](https://app.atriumhq.com/app/card/026)

## Overview

Fullcast Performance calculates the conversion rate for this card as a percentage of total opportunities that progressed from the stage selected to the next down-funnel stage in the sales process.

The default view of this card will show you all sales stages along the X axis, where each data point is the conversion rate from that stage to the next. You can also select a specific stage from the "Any Stage" drop down to look at a specific stage and trend it over time.

Opportunities will show on this card if they exited the stage during the time period shown. (Learn more about how [Atrium Actions & Objects](/performance/docs/atrium-actions-objects-touches-emails-calls-meetings-accounts-companies-contacts-people-leads-opportunities-and-more) work to calculate metrics.)

## ![Screen_Recording_2021-12-15_at_03.30.15_PM.gif](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/4416762380813_1769317816934.gif?sv=2026-02-06&spr=https&st=2026-11-14T03%3A36%3A10Z&se=2026-11-14T04%3A36%3A10Z&sr=c&sp=r&sig=Y0dtO3lHe6k%2BoffjUyDsQZM6A5meBEdbq%2BkqnzFi8Ts%3D) **Why It’s Important**

Conversion rate from stage is an important metric to better understand a team or rep's win rate. This card will help teams to understand what stages reps struggle to move deals out of and where a manager should focus their time on helping a rep improve their sales skills.

## How Do I Use It

The Conversion Rate from Stage card works well with your **Forecasting** **Dashboards** and **Alert Feeds** to help inform your team forecast by knowing how many deals you can expect to convert down the sales funnel.

This card pairs well with the **Stage Reached - Opp Owned By** and **Time in Stage** to inspect mid-funnel performance and efficiency.

**Set Goals** on for this card on stages where your team is experiencing lower conversion rates from a particular stage than you'd like, to keep track of who is making improvements and who might need help moving deals along!

## Examples of How to Use in Practice

Diagnose where reps are struggling to advance deals down the funnel.

For this particular team, they seem to struggle to convert deals down-funnel. The manager of this team may want to inspect the meetings reps are having in the time before these stages to understand how reps are setting the stage for down-funnel conversations and why deals seem to be falling out in the final stretch.

![mceclip0.jpg](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/4416762380813_1769317817330.png?sv=2026-02-06&spr=https&st=2026-11-14T03%3A36%3A10Z&se=2026-11-14T04%3A36%3A10Z&sr=c&sp=r&sig=Y0dtO3lHe6k%2BoffjUyDsQZM6A5meBEdbq%2BkqnzFi8Ts%3D)

You can also isolate those down-funnel stages to trend the conversion rates out over time to inspect if trends are improving or not. In the image below, it appears the team has a declining conversion rate over the past few months. This would be a good card to set goals on or add to your dashboard to consistently monitor and coach to improve this metric.

![mceclip1.jpg](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/4416762380813_1769317817805.png?sv=2026-02-06&spr=https&st=2026-11-14T03%3A36%3A10Z&se=2026-11-14T04%3A36%3A10Z&sr=c&sp=r&sig=Y0dtO3lHe6k%2BoffjUyDsQZM6A5meBEdbq%2BkqnzFi8Ts%3D)