---
title: "Metrics in Fullcast Performance and How to Use Them"
slug: "metrics-in-atrium-and-how-to-use-them"
updated: 2026-02-25T21:30:57Z
published: 2026-02-25T21:30:57Z
canonical: "support.fullcast.com/metrics-in-atrium-and-how-to-use-them"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.fullcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Metrics in Fullcast Performance and How to Use Them

Fullcast Performance has 100s of pre-built AE, SDR, and AM / CSM metrics that can be remixed in thousands of ways to help you be amazing at data-driven sales management.

## **Here’s how to use them for different roles, use cases, and more.**

*Want help selecting or using Fullcast Performance metrics?* [*Contact your CSM here*](mailto:atriumsupport@fullcast.com)*.*

## **Suggested Metrics by Discipline**

*These are basic and more advanced metrics for measuring inputs, outputs, and efficiency / quality for SDRs, AEs, and AM / CSMs.* [*See all Atrium metrics here*](/performance/docs/kpi-card-definitions)*.*

| **SDR Metrics** | **Input Metrics** | **Outputs Metrics** | **Efficiency / Quality Metrics** |
| --- | --- | --- | --- |
| To Start | EmailsCallsUnique Accounts Touched | Meetings CreatedOpps Created | Email Responsiveness RateContacts Touched Per Account |
| Advanced | Unique Contacts TouchedNew Accounts TouchedNew Contacts TouchedFullcast Performance Activity Points | Pipe CreatedOpp Stage Reached by Sourced ByPipeline Stage Reached by Sourced ByBookings Sourced | Touches Per AccountActivities Per Opp CreatedAccounts Touched to Opp CreatedWin Rate on Sourced OppsAverage Selling Price on Sourced Opps |

| **AE Metrics** | **Input Metrics** | **Outputs Metrics** | **Efficiency / Quality Metrics** |
| --- | --- | --- | --- |
| To Start | Opps OwnedPipeline OwnedMeetingsAccounts / Opps Touched | BookingsWins | Win RateAverage Selling PriceUntouched Opps |
| Advanced | New Opps OwnedNew Pipe OwnedOpp Stage by OwnerPipeline Stage by OwnerFullcast Performance Activity PointsForward Pipeline by Close DateWin Rate Weighted PipelineTime in Meetings | Opp Stage Reached by OwnerPipe Stage Reached by Owner | Deal CycleStage Conversion RatesTime in StageDays Between Opp TouchesWin Rate from Stage |

| **CSM / AM Metrics** | **Input Metrics** | **Outputs Metrics** | **Efficiency / Quality Metrics** |
| --- | --- | --- | --- |
| To Start | Opps OwnedPipeline Owned (Book of Business)MeetingsAccounts / Opps Touched | BookingsWins | Win RateAverage Selling PriceTouches Per AccountContacts Touched Per AccountUntouched Opps |
| Advanced | New Opps OwnedNew Pipe OwnedOpp Stage by OwnerPipeline Stage by OwnerFullcast Performance Activity Points | Opp Stage Reached by OwnerPipe Stage Reached by Owner | Deal CycleStage Conversion RatesTime in StageDays Between Opp Touches |

## **Suggested Goals by Discipline**

*These are suggested intervals and levels for setting and measuring goals on a variety of input, output, and efficiency metrics. Use these levels as a jumping off point for* [*setting your own goals in Atrium*](/performance/docs/set-and-edit-goals-in-atrium)*.*

| **AE Goals** | **Interval** | **Ranges** |
| --- | --- | --- |
| Meetings | Per Week - Per Month | 7-15 per week |
| Accounts / Opps Touched | Per Week | 20 - 50 |
| Opportunities Owned | Right Now | 20 - 50 |
| Pipeline Owned | Right Now | $200k - $3m |
| New Opportunities Owned | Per Week - Per Month | 2 - 10 Per Week (Highly motion dependent) |
| Win Rate | Trailing 90 Days - Trailing 180 Days | 15% - 30% |
| Average Selling Price | Trailing 90 Days - Trailing 180 Days | Motion Dependent |
| Opportunity Age / Average Sales Cycle Time | Trailing 90 Days - Trailing 180 Days | 5 days - 6 months (lol. Motion dependent) |
| Wins | Per Month - Per Quarter |  |
| Bookings | Per Month - Per Quarter | $30k / mo - $500k / qtr. (Motion dependent) |
| Forward Pipeline by Close Date | This Quarter / Forward 90 Days | 3-5x of bookings goal! |
| Untouched Opportunities | Now | 0 - 20 (Motion dependent - but really zero!) |
| Opp Stage Conversion | Trailing 90 Days - Trailing 180 Days | Depends, per stage. |
| Time in Stage | Trailing 90 Days - Trailing 180 Days | Depends, per stage. |

| **SDR Goals** | **Interval** | **Ranges** |
| --- | --- | --- |
| Emails Sent | Per Week | 150 - 300 |
| Calls | Per Week | 100 - 200 |
| Accounts Touched | Per Week | 50 -100 |
| New Accounts Touched | Per Week - Per Month | 10 - 40 per week |
| New Contacts Touched | Per Week - Per Month | 30 - 120 Per Week |
| Opportunities / Meetings Created | Per Month - Per Quarter | 5 / week - 5 / month |
| Email Engagement / Responsiveness Rate | Trailing 30 Days - Trailing 90 Days | 2-5% |
| Activities Per Opp Created | Trailing 30 Days - Trailing 90 Days | 100 - 200 |
| Accounts Touched to Opp Creation Ratio | Trailing 30 Days - Trailing 90 Days | TBD |
| Contacts Touched Per Account | Trailing 30 Days - Trailing 90 Days | 2 - 5 |
| Touches Per Account | Trailing 30 Days - Trailing 90 Days | 4 - 6 |

## **Metrics by Use Case**

*Use these metrics (starter and more advanced) in* [*Dashboards*](/performance/docs/how-to-create-edit-and-broadcast-dashboards)*, Alert Feeds, and* [*Goals*](/performance/docs/set-and-edit-goals-in-atrium) *to address particular areas of importance. And then bundle them together in* [*Folders*](/performance/docs/saved-view-folders-foldering-dashboards-alert-feeds-opp-health-views-and-more)*.*

| **Use Case** | **Starter Metrics** | **More Advanced Metrics** |
| --- | --- | --- |
| AE Ramping | Opps Owned, Pipe Owned, Meetings, Wins, Bookings | Stage Reached, Win Rate, New Opps Owned |
| SDR Ramping | Accounts Touched, Emails, Calls, Opps Created, Meetings Created | Email Responsiveness / Engagement Rate, Pipeline Sourced, New Accounts Touched, Fullcast Performance Activity Points |
| AE Pipeline Hygiene | Opps Owned, Untouched Opps, Stuck Opps | Days between Opp Touches, Time in Stage |
| SDR Hustle Metrics / Gamification | Calls, Emails, Accounts Touched, Opportunities Created | Contacts Touched, New Accounts Touched, New Contacts Touched, Fullcast Performance Activity Points, Touches Per Account, Contacts Touched Per Account |
| AE Hustle Metrics / Gamification | Meetings, Accounts Touched | Emails, Contacts Touched, Contacts Touched Per Account, New Contacts Touched, Stage Reached - Owned By |
| AE Prospecting | Accounts Touched, Emails, Opportunities Created | New Contacts Touched, New Accounts Touched, Stage Reached |
| AE Forecasting | Pipeline by Close Date, Weighted Pipeline, Pipeline Owned | Weighted Pipeline by Historical Win Rates, New Opportunities Owned |
| AE Sales Motion Diagnosis / Analysis | Bookings, Wins, Opportunities Owned, Win Rate, Average Selling Price, Deal Cycle (Opportunity Age), New Opportunities Owned | Conversion from Stage, Win Rate from Stage, Time in Stage, Average Opportunity Size, Stages Reached - Owned By |
| SDR Sales Motion Diagnosis / Analysis | Accounts Touched, Emails, Calls, Email Engagement Rate, Accounts Touched to Opportunities Created | Activities Per Opportunity Created, Pipeline Sourced, Stages Reached - Sourced By, Pipeline at Stage Reached - Sourced By, Win Rate on Sourced Opps, Bookings Sourced |
| Call Recording Coaching | Talk Ratio, Longest Monologue | Tracker Frequency, Question Rate, Interactivity |
| Trial / Pilot Sales Motion Analysis | Stages Reached - Owned By, Conversion from Stage, Win Rate from Stage | Time in Stage, Pipeline at Stage Reached - Owned By |
| SDR Quality Analysis | Email Engagement Rate, Contacts Touched Per Account, Accounts Touched to Opp Created | Activities Per Opportunity Created, Touches Per Account, Win Rate on Sourced Opps, Bookings Sourced |
| AE Quality Analysis | Win Rate, Average Selling Price | Opportunity Conversion Rate, Win Rate from Stage |
| C-Suite / Board Awareness / Strategic Metrics | Opportunities Owned, New Opportunities Owned, Pipeline by Close Date, Meetings, Bookings, Wins | Pipeline by Historical Win Rates, Pipeline at Stages Reached |

## **All Metrics**

[This is a resource](/performance/docs/kpi-card-definitions) for all of Fullcast Performance's hundreds of metrics cards.

They're generally broken up into these buckets:

- [Outcome Metrics](/performance/docs/results)
- [Effort / Activity Metrics](/performance/docs/selling-efficiency-quality-metrics)
- [Efficiency / Quality Metrics](/performance/docs/effortactivity-metrics)

Fullcast Performance's metrics have endless variations with "Custom Filters" functionality–[learn more](/performance/docs/create-and-edit-custom-data-filters).