---
title: "How does Fullcast Performance deal with Salesforce Parent/Child Accounts?"
slug: "how-does-atrium-deal-with-salesforce-parent-child-accounts"
updated: 2026-02-10T03:49:10Z
published: 2026-02-11T04:48:09Z
canonical: "support.fullcast.com/how-does-atrium-deal-with-salesforce-parent-child-accounts"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.fullcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How does Fullcast Performance deal with Salesforce Parent/Child Accounts?

## FAQ: How does Atrium deal with Salesforce Parent/Child Accounts?

Atrium treats parent and child accounts in Salesforce as separate accounts and does not incorporate Salesforce account relationships. Atrium uses a sophisticated matching logic to associate calls, emails, and meetings with specific accounts (“companies”). For emails and meetings, Atrium primarily connects the email address with a contact or an opportunity associated with that account. If there isn’t a contact with that email address on the account or opportunity, Atrium looks for related contacts with that same email suffix or goes one level further to look at the email domain on the account. Some customers delineate between parent and child accounts using a [custom data filter](/performance/docs/create-and-edit-custom-data-filters) or Atrium’s native [account type or tier](/performance/docs/how-do-i-understand-and-update-salesforce-field-mappings-in-atrium) filter.

Checkout a [short walk-through of custom filters!](/performance/docs/atrium-u-custom-data-filters-in-atrium)

## 📢 Tell Me More!

Prefer to dig into the details? Have additional questions? Check out these in-depth resources:

1. Be sure to check out the [Accounts Touched Card overview](/performance/docs/accounts-companies-touched).
2. [Create and Edit Custom Data Filters.](/performance/docs/create-and-edit-custom-data-filters)
3. [Customizing Metric Cards with Data Filters.](/performance/docs/customizing-metric-cards-with-data-filters)
4. [Understanding from where Atrium Pulls Data.](/performance/docs/understanding-where-atrium-pulls-in-data)
5. [Atrium U Module on Custom Data Filters.](/performance/docs/atrium-u-custom-data-filters-in-atrium)

Email your CSM at [customer-success@atriumhq.com](mailto:%20customer-success@atriumhq.com) !