---
title: "How Does Fullcast Performance Calculate My Win Rate?"
slug: "how-does-atrium-calculate-my-win-rate"
updated: 2026-02-10T03:50:18Z
published: 2026-02-11T04:48:09Z
canonical: "support.fullcast.com/how-does-atrium-calculate-my-win-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.fullcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Does Fullcast Performance Calculate My Win Rate?

[![zendesk_support_cta_v4.gif](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/360024324972_1769318083809.gif?sv=2026-02-06&spr=https&st=2026-11-14T03%3A47%3A53Z&se=2026-11-14T04%3A47%3A53Z&sr=c&sp=r&sig=1MtstFTWN6uiuaPvE5Qo6UF9lWxJBkNder80dAAW68I%3D)](https://bit.ly/3LNpJqD)

## How Does Atrium Calculate My Win Rate? **![image](data:image/jpeg;base64,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Atrium calculates its three [win rate cards](/performance/docs/win-rate) (Win Rate, Win Rate-New Business, Win Rate-Existing Business) by taking the *number of closed won opportunities* and dividing by the total number of closed won & lost closed opportunities for a selected time frame. Check out the detailed card definition here: [Win Rate](/performance/docs/win-rate)

![image](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/18207409592973_1769317716704.jpg?sv=2026-02-06&spr=https&st=2026-11-14T03%3A47%3A53Z&se=2026-11-14T04%3A47%3A53Z&sr=c&sp=r&sig=1MtstFTWN6uiuaPvE5Qo6UF9lWxJBkNder80dAAW68I%3D)

Key items:

1. Atrium calculates based on the pure *number* of opportunities (“logos”), not a monetary value (Win Rate by Count).
2. Atrium begins calculating off closed opps from your company’s unique *Sales Accepted Stage.* Your team’s win rate is not affected by opps that were not Sales Accepted, had no monetary value, or had negative values.
  1. *Atrium excludes closed opps that never made it to a Sales Accepted Stage.*
  2. *Atrium excludes any zero dollar ($0) or negative amounts (<$0).*

## Why does Atrium calculate win rates from our Sales Accepted Stage?

By calculating win rates from your sales-accepted stage (after filtering out unqualified opps), you’ll have a better understanding of how the team is converting & winning truly qualified potential customers.

**Which fields in Salesforce does Atrium look at to know which opps to include in the timeframe?**

To calculate the number of *closed won* opps, Atrium uses the manually-entered (user) closed date on the closed won opp.

To calculate the number of *closed lost opps*, Atrium uses the *actual date/time an opportunity was moved to closed lost (SFDC_close date).* Salesforce may contain a manual close date (aka the reps’ best guess) for closed lost opps but Atrium counts when the action was completed & moved to closed lost.

For an opp to count in the denominator of Atrium’s win rate, closed won opps must have a close date that falls within the selected time frame & closed lost opps must have been moved to close *(SFDC_close date)* during this same time frame.

**Why does Atrium look at a different field for closed won opportunities than for closed lost opportunities?**

Reps typically are great about updating the closed won date for opportunities in order to be appropriately compensated, but there is less incentive for maintaining accurate user-entered close dates for closed lost opportunities. Likewise, not every organization has the manual/user-entered close date automatically updated when an opp moves to closed lost. Your team’s win rate will be more realistic with Atrium pulling from these two different fields.

**What happens if an opp gets moved to closed won or closed lost from a stage that we've put in Atrium's "nurture" category?**

Atrium's designation of "[Nurture Stages](/performance/docs/how-do-i-understand-and-update-salesforce-field-mappings-in-atrium)" represent opportunities not in an active sales process (e.g., "nurture" or "on hold" stages). However, if an opp is moved from a stage that has been been marked as "nurture" in Atrium, that opp will be counted in the win rate calculation as long as the original stage was past sales-accepted and had positive value associated with it.

Last updated: 8.3.23