---
title: "FAQ Standardized Manager Playbooks: SDR Metrics & Reasoning"
slug: "faq-standardized-manager-playbooks-sdr-metrics-reasoning"
updated: 2026-02-05T16:51:26Z
published: 2026-02-11T04:48:13Z
canonical: "support.fullcast.com/faq-standardized-manager-playbooks-sdr-metrics-reasoning"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.fullcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ Standardized Manager Playbooks: SDR Metrics & Reasoning

## FAQ: How do the metrics on the standardized SDR manager playbooks relate to activity (effort & efficiency), pipeline creation, pipeline hygiene, and pipeline velocity?

The metrics on the Accountability, Results, and Birds Eye views are bucketed by Atrium core concepts (e.g. Activity, Pipeline Creation, Pipeline Hygiene, & Pipeline Velocity). Though the individual metric may change across the three different views, the underlying value is the same.

Below, you'll see the pattern of how the concept of *SDR Activity (Efficiency)* is present in each of the three views. Plus, checkout the charts on how each metric specifically maps to each concept and answers a specific question.

![image](https://cdn.document360.io/369efcf7-66f9-4f6b-9d45-9ca24a5b06cf/Images/Documentation/19292413150093_1769317927716.jpg?sv=2026-02-06&spr=https&st=2026-11-14T04%3A07%3A48Z&se=2026-11-14T05%3A07%3A48Z&sr=c&sp=r&sig=GSGo37Gq9h%2FsfShHJnNSKUYbJpdxyAsK20cttxlZGQc%3D)

| 🏆SDR Accountability Views |
| --- |
| SDR Controllable Activity: Level of Effort & Efficiency |
| Activity points |
| Total Accounts Touched |
| Contacts Touched Per Account |
| Activity per Opp Created |
| Email Engagement Rate |
| SDR Pipeline Creation |
| New Accounts Touched |
| Opportunities Created |
| Opportunity Conversion to Sales Accepted |
| Pipeline Hygiene: Are we wasting pipeline? |
| Accounts not Touched for 30 days |

| 💰SDR Results Views |
| --- |
| Activity: Level of Effort & Efficiency |
| Total Accounts Touched |
| % of Accounts Touched Resulting in SAO |
| Pipeline Creation: Are we efficiently creating pipeline? |
| New Accounts Touched |
| Opportunities Created |
| Pipeline Moved to Sales Accepted |
| Pipeline Closing: Are we closing bookings? |
| Win Rate on Sourced Opps |
| ASP on Sourced Opps |
| Bookings Sourced |

| 🏔️ SDR Bird’s Eye Views |
| --- |
| Activity: Level of Effort & Efficiency |
| Total Accounts Touched |
| % of Accounts Touched Resulting in SAO |
| Pipeline Creation: Are we efficiently creating pipeline? |
| New Accounts Touched |
| Opportunities Created |
| Pipeline Moved to Sales Accepted |
| Pipeline Hygiene: Are we wasting pipeline? |
| Accounts not Touched for 30 days |
| Pipeline Closing: Are we closing bookings? |
| Win Rate on Sourced Opps |
| ASP on Sourced Opps |
| Bookings Sourced |

## 📢 Tell Me More!

Prefer to dig into the details? Have additional questions?

Check out more resources on the [standardized manager playbooks here.](/performance/docs/standardized-manager-playbooks)

Email your CSM at [customer-success@atriumhq.com](mailto:customer-success@atriumhq.com)!

Last updated 9.7.23